Apple secured huge revenue this quarter, in the thick of a recession. Steve Jobs commented, “Even in these economically challenging times, we are incredibly pleased to report our best quarterly revenue and earnings in Apple history—surpassing $10 billion in quarterly revenue for the first time ever.”
Not too shabby Apple. What’s more impressive is the staggering 91% market share Apple secured in the premium computing market (machines over the $1000 threshold).
Apple sold 2.6 million Macs during the third quarter, representing a four percent unit increase over the year-ago quarter. They sold an amazing 10.2 million iPods, representing a seven percent unit decline from the year-ago quarter, and iPhones sold were 5.2 million, representing 626 percent unit growth over the year-ago quarter.
Some of the things working for Apple:
- OS X, iLife and hardware design differentiate Macs from PCs
- Most households have Windows PCs — so a Mac is something fresh, new
- Most Windows PCs come with Vista, which has gotten lots of bad press
- Apple retail stores offer a singular purchasing experience and amazing one-to-one support
- Apple excels at lifestyle marketing; there is a Mac lifestyle
- Sales halo effect from satisfied iPod and iPhone customers help Mac sales
- Design priority: Apple emphasizes different features, such as super long battery life for MacBook Pro, than most Windows OEMs
- iPhone 3G/3GS, the App Store
Tags: %, 3rd quarter, 626 percent, app store, Apple, bad press, challenging, computer, economically, growth, iPhone, MAC, market, premium, profits, quarter, recession, results, sales, secured, share, sita, Steve Jobs, third, visa, vista
This entry was posted on Thursday, July 23rd, 2009 at 11:28 am
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